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You'd a-thought this would be a confirmation of sorts; instead, the
whirlwind which overtook the Cash family and their lives didn't leave
much time or room to celebrate. Life had surely gotten better, but as
they say, "Be careful what you wish for..." Still, I don't think John
or anyone else could have even dreamed to wish for this. This was not
Hank Williams--whose best career move in 1953 was to die. This was
Elvis, and no matter how much those boys at Sun--John
included--wanted what Elvis had, the getting there was rough, and the
being there was almost as bad.
Two short years before, Brax Dixon was pulling John out of the icy
waters of Old Hickory Lake, saving a life that didn't seem worth
living. In January 1968 Vivian had finally gotten her divorce,
something he had wanted, but which still sealed as failure an
important part of his life. His recording of the Kingston Trio's 1963
song (written by Billy Edd Wheeler and New York socialite Gaby
Rodgers) "Jackson," would (later) win him (and June) his first
Grammy, but at the time, it also had people talking out loud about
his notorious affair with his singing partner ("God, couldn't they
have called the duet album something--ANYTHING--other than "Carryin'
On"! And that cover picture!") Within a week of the divorce, he was
in Sacramento doing the long-sought prison album, in Folsom, but even
that was a mixed bag. Don Law had never been keen on the idea, but
had finally relented, only to go and retire, leaving new guy Bob
Johnston a rather reluctant producer on this risky project. The
records weren't selling again, either. After "Ring of Fire" tore up
the charts in 1963, and the fair success of the folk releases over
the next few years, things were drying up. Although "One on the
Right" made it to #2 in 1966, "Everybody Loves a Nut" didn't even
make the top 15, and "Boa Constrictor" totally tanked. "You Beat All
I Ever Saw" just made top 20, but "Wind Changes" never got higher
than #60 (although "Rosanna's Going Wild" would hit #2 in February
1968). Still, there had been no charted records at all after March,
until "Folsom Prison Blues" was released from the live album and
started at #47 in June, the month the album was released. And in its
second week, it only moved up six notches; even "Wind Changes" moved
up 10 in its second week. We know now what happened, but my point is
that it was certainly not pre-ordained--and absolutely not expected.
And when it happened, there wasn't a lot of time to savor it. Nor
did the money flood in. Although now in demand, many of John's dates
were make-goods to promoters who had been burned by his no-shows of
the past few years. John had not been a "hot ticket" in Hollywood
recently, but in July the Smothers Brothers had him out to L.A. for
an appearance on their TV show, although the rest of time was spent
touring and working on what was considered a "vanity" project at
Columbia--a religious album based on John and June's trip to Israel
the previous spring. Then, Luther Perkins fell asleep at his home
with a lit cigarette on August 3 and died two days later at
Vanderbilt Hospital, followed by the death of two sons of Roy
Orbison--John's next door neighbors--when their house burned down on
September 14. Then Gordon Jenkins decided that he would sue, claiming
that "Folsom Prison Blues" was plagiarized from his "Crescent City
Blues" from the 1953 "Seven Dreams" album. By the time John received
a CMA award for Best Album on October 17, he was riding high, but
real life--and the road, which WAS real life--surely kept him down on
planet Earth.
Perhaps the Carnegie Hall show on October 23--attended by people
like Bob Dylan and Janis Joplin--might have given him an inkling. But
two days later he was in England on tour, followed by an extensive
tour of the northwest US and Canada and, in January, the Far East,
including Viet Nam. By February 1969 he was hosting a visit from Bob
Dylan--and recording duets with him--and doing another prison
concert, in San Quentin. Of course, "the rest is history," but we
should remember that it was a couple strokes of fate that helped
history along--the presence of England's Grenada TV, which filmed the
moment--and the appearance of a Shel Silverstein song on the setlist.
John was no stranger to Silverstein's writings, as the Playboy
cartoonist had contributed songs to Cash albums since 1964 (and "25
Minutes to Go" had been done at Folsom), so it again was nothing
especially new for him. But the resulting roar was certainly new.
I don't know how anybody "prepares" for such cataclysms. John was
certainly taken aback by all the attention. As he refers to at the
MSG show, everybody started asking him what he thought about every
such thing. He didn't realize that he was "supposed" to have an
opinion on EVERYTHING. He didn't, but that just resulted frequently
in him telling people what he thought they wanted to hear. Those
kinds of one-off remarks would come back to haunt him later, when
seemingly insignificant comments would be resurrected and John was
put on the defensive. The constant "What do you think of this?" and
"What do you think of that?" may have started out making John feel
important, and he would surely come to realize the "clout" he had by
the time the TV show became a hit, but it was more than a minor
irritant.
After the well-received broadcast of a Kraft Music Hall TV special
starring John on February 15 (just before the California tour which
would include the stop at San Quentin), the TV establishment was
swarming. "The Holy Land" had been released that month, with its
gospel-tinged centerpiece "Daddy Sang Bass," which has spent six
weeks at #1 at the beginning of the year, and John was finding new
acceptance by the mainstream. But there was tremendous conflict over
whether John should accept a weekly TV gig. It had been a dead-end
for many who aspired to a larger stage before, including Jimmy Dean
and Roger Miller, who strongly advised against it. But John had
wanted such exposure for a long time, and had even uprooted his
family in 1958 and moved it to California in a vain attempt to become
a movie star, so, on April 16, 1969 the first Johnny Cash Show taping
was done from the stage of the Ryman Auditorium, home of the Opry,
which had tossed him just four years before, with guests Jeannie C.
Riley, Joe Tex and the Rouse Brothers, of "Orange Blossom Special"
fame. (Did I mention that Randy Noles' "Orange Blossom Boys," the
story of the Rouses and the song, is a must-read?). Later, it would
be said that the TV show so over-exposed him that it "ruined" him. I
don't know about that. How else would a song like "A Boy Named Sue,"
with its theme of planned patricide, be received as more of comic
relief and take the edge off a show done for the benefit of murderers
and other hard-core criminals? That song, and the album, would rise
to the top of the POP charts AFTER the end of the TV show's summer
run. While years later we tend to lump the two prison albums together
(and Columbia, of course, would market them as a 2-pak), they came at
very different eras and were received by very different audiences
when each was released. I would submit that "Folsom," although not
the big pop hit, was more authentic, more Johnny Cash, less "uptown,"
and less dependent on a certain "expected" Johnny Cash.
Much has been made of John's demeanor, stage-presence and song
choices at MSG, which occurred less than seven months after San
Quentin, just after the end of "A Boy Named Sue's" chart run, while
"Blistered" was in the top 10, and while the album was STILL number 1
on the country charts on its way to 11 weeks at the top. Supposedly,
the "folk" nature of the songs (yikes, dare I reopen THAT
discussion!) was a surprise. This confuses me. Over the four-month
period prior to this show, John had been working on what would become
"Hello, I'm Johnny Cash." Songs included "To Beat the Devil," "Route
1, Box 144," "If I Were a Carpenter" (written by folkie Tim Hardin),
"Blistered" (by Billy Edd Wheeler, the afore-mentioned writer of
Kingston Trio songs), "Six White Horses," and others. "Hello, I'm
Johnny Cash" has been called, accurately, I think, John's masterpiece
folk album--and I have always said I believe it is the greatest album
he ever made. It would be released the next month, in January 1970,
and be certified gold WITHIN THE MONTH. So RIGHT IN THE MIDDLE OF
THIS comes the MSG show. Why in heaven's name would we expect
anything other than what it was? Why should there be disappointment
with the highlight of John's recording career? MSG is a snapshot of
John exactly inline with what he was, a modern-day folk troubadour.
It also brings up the question, What else would he have sung? If
he had not done songs from his recent and up-coming albums, and his
staples, what else would he have done? He had been recording for 15
years at this point, but many of his songs were not
"concert-friendly," so he actually had a rather limited repertoire to
pick from. Look at "Folsom Prison." There's not a new original song
on that album except for Glen Sherley's. Likewise, San Quentin is
full of old standards and re-dos.. Heck, even on the TV show, John
sang "Country Boy" no less than five times!
John was never a very good ad-libber. Tapes of the TV shows show
him to be rather stilted in his delivery, almost wooden (until he
started singing). He was just getting the hang of it. Later, we find
him with his spiel down pat, but, again, we should not impose today's
mores on events of 33 years ago.
And the moment: In the two months leading up to MSG, John had done
over two dozen concerts, including two other visits to New York, and
several TV tapings, with Glen Campbell, Tom Jones and another Kraft
Music Hall show. Not only was he probably tired and maybe even
distracted (he had barely been home since October, and his wife was
pregnant), he also probably did not ascribe a Momentous Moment
designation to what was just a typical show. He was also being torn
apart by his differing constituencies: ABC TV wanted him "sanitized"
for the Folks Back Home in TV Land. They picked at every song and
every guest. They demanded changes to phrasing (most famously on
"Sunday Morning Coming Down") and had little respect for The Talent.
(Remind me to talk one day about the time the Carter Family walked
off the show after one of the New York honchos insulted and dismissed
Mother Maybelle Carter.) On the other hand, Columbia tried its best
to keep John's outlaw/outsider image at the front. Their PR machine
put out the most devious stuff, designed to make you THINK that John
was an ex-con, ne'er-do-well, without coming out and saying it. For
example, the trade ad for "The Holy Land" (an album which was the
antithesis of their image corrupting campaign) said the following:
"Johnny Cash does more than just write a song, or sing it. He
experiences it. Living out on the desert. Bumming around the back
roads of America. Or spending time in a prison." Now, we know John
never spent time in a prison except to perform. But Columbia
preferred to keep it murky. Like, later, the tag line for "What is
Truth?" was : "Another song Johnny Cash won't be able to sing at the
White House." Of course, there was NEVER a song he was not permitted
to sing at the White House. But Columbia would have had you think
otherwise. The conflict was such that John famously stated "My record
company would rather me be in prison than in church." And so we also
find, at MSG, the result of this conflict. John goes directly from
"Cocaine Blues," where he shoots "that bad b!tch down," into
Christopher Wren's "Jesus Was a Carpenter." It's a wonder the man
didn't crack up and shoot a man at a record company just to watch him
die! But I cannot find anything on the recording which is an anomaly.
He always had throat problems (he coughed all the way through Folsom
and San Quentin, and in virtually every concert for 40 years). The
sound production of the recording was very crisp, unlike the prison
shows. This gives the recording a less-homey "feel," almost slick,
and so some of the personality may not come through. But I think John
connected with his audience that night in exactly the same way he
always did--by being himslef, nothing else. We should savor the
Moment, because it is as true a Johnny Cash Moment as there was.
- Mark
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